Advantages of SEO:

SEO delivers more visitors:
SEO delivers the largest number of visitors in comparison with any other online promotion method. Around 80% of Google visitors click on 'organic' results, those that are not adverts. This means that being placed highly in search engines will result in much higher levels of visitors than even a well-executed PPC campaign.

SEO has long-term benefits:
Unlike PPC advertising which has no effect on your position in the 'organic' listings and visitors stop when you end a campaign, SEO has a long-term positive effect on your site traffic. It is usual for SEO to bring considerable numbers of long-term, highly-targeted visitors to your site.

SEO is very cost-effective:
Long-term costs for SEO are lower than PPC. Although the initial investment to boost a site's search engine ranking may be considerable, the ongoing cost-per-visitor is much lower than when using PPC.

Once a site is positioned well, which usually takes 3 to 6 months, it is only necessary to make major changes to your campaign when search engines change their rules or a competitor becomes more aggressive.

Considerations of SEO:

SEO benefits are not immediate:
Unlike PPC that can be switched on within a few days, SEO typically takes 1 or 2 months before any benefit shows and 3 to 6 months before you will see the full benefit.

Not every SEO company is ethical:
If you choose a company that uses outdated or unethical techniques this is likely to have an adverse effect on your site. See Why choose Us.

Search Engines can and do change:
In attempts to provide better results to their users, the search engines make small changes on a regular basis. This means that your SEO provider must keep on top of these changes that may have the effect of moving you up or down results for your chosen keywords and phrases.