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On-page factors have always had a place in SEO, in fact it used to be the only thing required to climb nearer the top of search engines. Traditional SEO addressed the way information was presented on a page. Some of these aspects remain, but have reduced in importance, whilst others have been added to the search engine matching process (which deals with the importance of content on a page).
Different search engines like different things, this can be handy to know when targeting a specific engine but can be tricky to balance when trying to position well on all of the top search engines. To give an idea of the many factors that must be considered when optimising a page here is a small list:
- Page title
- Words on the page
- Meaning of content
- Words used to link to the page
- Keyword density
- Page headings
- Page description
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