Tayburn Advertising
www.tayburn.co.uk

Tayburn was established in 1979 and has grown to become a leading UK advertising agency with a reputation for award-winning design. Tayburn are trusted by companies such as Hilton, Scottish & Newcastle, Royal Bank of Scotland, Diageo and ScottishPower to deliver a wide range of creative solutions. Top of the list of priorities for Tayburn is the protection of brand integrity for their clients; as such, Rating Room is delighted to be selected by Tayburn as their SEO partner.

CLE Scotland
www.clescotland.com

The Construction Licensing Executive (CLE) is a scheme that recently launched in Scotland to help eradicate rogue tradesmen. The main communication channel is to be their website. A wide range of bodies are involved including the Society of Chief Trading Standards Officers in Scotland, the Scottish Consumer Council and Trade Associations along with support from the Scottish Executive and Scottish Enterprise.

Our role in the project is as exclusive providers of internet promotion services. Our unique LocalSearch+ technology is driving high levels of traffic to their website through targeted Pay-Per-Click advertising at costs substantially below traditional Pay-Per-Click methods.

Scottish Higher Education Funding Council (SHEFC)
www.shefc.ac.uk

The SHEFC was established in 1992 to provide funding and support to the Higher Education Institutions in Scotland. A major part of their remit is to fund research and encourage the transfer of this knowledge to the private sector for commercial exploitation. www.ScottishResearch.com has been created as the bridge between researchers and business.

A renewed emphasis on knowledge transfer prompted a re-branding and marketing exercise. Rating Room responsibilities include upgrading the site search, gaining more visitors through search engines, adding site content and navigation. Overall this is a technically challenging project and close co-operation between SHEFC, Rating Room (SEO), Tridion (Content Management Providers), Tayburn (Design & Branding) and LSC (Web Developers) has been essential in keeping the re-launch on schedule.